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Brand Protection


We are specialists in Brand Protection working with established businesses, new businesses, entrepreneurs, start-ups and individuals. The team works closely with our nationally recognised Franchising Team in ensuring that branding and intellectual property integral to franchise systems is robustly protected and defended.

We recognise that a brand is an asset to any business. We are experienced in working with both established businesses and start-ups of all sizes as well as individuals. We can provide advice on establishing and strengthening your brand and how to protect and enforce it. We can add value to your business, advising on strategy and concepts to best support your business whatever stage it is in the business lifecycle.

Our Experience

Brand Protection Advice

  • Advising and developing strategies for the protection of new concepts and branding in the UK and EU.
  • Advising a leading UK and Europe gym brand in relation to its new brand concepts and enforcement of its rights internationally.
  • Acting for an established UK care brand on its trade mark strategy and managing the enforcement of its IP rights.
  • Advising on the acquisition and disposal of brands.

Trade Marks

  • Carrying out trade mark clearance, investigations, and brand availability.
  • Preparing trade mark applications through to registration.
  • Trade mark renewals.
  • Trade mark portfolio management.


  • Advising and acting for brand owners on the enforcement of their rights against third parties for trade mark infringement and passing off.
  • Advising and acting on challenging other brands by way of trade mark opposition and invalidity actions.
  • Advising and securing the removal of online infringing or abusive material.

Our Services

  • Branding and Brand Selection
  • Trade Mark Portfolio Management
  • Trade Mark Searches
  • Trade Mark Application
  • Trade Mark Enforcement and Infringement including Opposition, Invalidation and Revocation Actions
  • Branding and Brand Selection
  • Online Enforcement
  • Commercial Agreements including Acquisition, Assignment and Licensing
  • Technology Licensing and Contracts
  • Non-Disclosure Agreements
  • Confidentiality Agreements including know-how and trade secrets
  • Trade Mark Licences
  • Trade Mark Co-Existence Agreements

Our Brand Protection Team

Get in touch

Senate House, 62–70 Bath Road,
Slough, Berkshire, SL1 3SR

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