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Advertising Keywords and Metatags

Insights Brand Protection

An advertising keyword allows an advertiser to have their adverts placed on a search engine’s results. An advertiser can purchase keywords relevant to their business so that when a user carries out a search, their advert is placed either above or to the side of the natural search results.

Brexit and Trade Marks: An Update

Insights Brand Protection

From 1 January 2021 all EU trade mark registrations will no longer cover the UK.
However, all EU trade marks that have been registered before 31 December 2020 or ‘IP Completion Day’, will be automatically converted by the UK Intellectual Property Office into their own fully independent UK trade mark holding the original EU trade mark filing date. There will be no additional fees to pay.

Amazon Brand Registry

Insights

Amazon’s Brand Registry helps brand owners protect their IP rights and creates “an accurate and trusted experience for customers”. The Registry ensures that the trade mark owners are the only sellers who can sell their products on Amazon.

How to carry out successful remote video trials

Insights

In these uncertain times, courts are managing proceedings in a variety of different ways from telephone hearings for applications to trials by video conferencing.

We recently conducted a remote trial in the Reading County Court by which all parties, legal representatives and witnesses attended by video conference.

How effective are Personal Guarantees in Franchise Agreements?

Insights Franchising

A guarantee is a contractual promise to pay the liabilities of another.
When a franchise agreement is entered into between a franchisor and a corporate franchisee, such as a limited company, it is usual for the franchisor to require at least one individual, such as a company director or key shareholder, to provide a personal guarantee that they will satisfy the obligations and liabilities of the franchisee, in the event that the franchisee fails to meet those obligations and liabilities under the franchise agreement.

UK Trade Mark Infringement

Insights

Once a trade mark is registered, the owner has the exclusive right to use the mark in the UK. This allows an owner to stop others from using their mark or a confusingly similar mark in relation to the goods and services that their mark was registered for.

CPR Part 36 Offers

Insights

Part 36 offers are a useful tactical step a party can take in legal proceedings to attempt to focus the other side on settling proceedings. It can put pressure on an opponent to come to the table and settle a case whilst importantly protecting the offeror’s position on costs.

Trade Names and Passing Off

Insights

A trading name or business name is the name used by either a person, partnership or a company for carrying on business which is not the same as their own name.

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